Message strategy, media, and data for candidates, corporations, and nonprofits with something to win.
Whether you're a candidate in a tight race, a corporation facing regulatory battles fought in the court of public opinion, or a nonprofit pushing critical change, your message has to land.
Victory demands sharp creativity, ample resources, credible messengers, and a precise grasp of the environment, down to micro-targeted voter data and every persuasion point. Aventine Group delivers it all, building the winning margin one calculated move at a time.

Message development and positioning that defines the contrast and moves the audiences who decide the outcome.
Channel plans across TV, digital, and earned media, timed and targeted for maximum persuasion.
Text and MMS programs that reach supporters instantly for GOTV, fundraising, and rapid response.
Polling, voter file analysis, and micro-targeting that find persuadable voters and track what works.
Fundraising appeals, speeches, scripts, and digital copy written to drive action.
Field and coalition programs that turn a message into organized, measurable support.

Matt has operated on the front lines of American politics, beginning in 1992 and playing key roles in presidential campaigns, major statewide contests, and alongside every national party committee.
He has crafted fundraising appeals that consistently deliver, policy speeches that energize and unify supporters, and broadcast advertising built to define contrasts clearly and memorably. Colleagues value his ability to step into complex political or corporate environments and contribute immediately.
Rigorous polling, voter file analysis, and micro-targeting to map persuadable voters, their information sources, and what truly moves them.
Emotionally resonant messaging, tested and tailored to your voice, from fundraising copy and TV spots to social content and urgent text blasts.
Coordinated multi-channel execution with real-time A/B testing on opens, engagement, persuasion, and fundraising, so we amplify winners and pivot fast.
Voters absorb information in profoundly different ways across channels. Every strategy is custom-tailored to how each audience actually consumes it.

Fast, visual, and algorithmic. Messaging must be punchy, shareable, and built to persuade in seconds.
A deliberate, trusted channel with deeper attention. Substantive, personalized messaging that prompts donations and sign-ups.
Direct, immediate, and personal. Ultra-concise, compliant messages that turn a quick read into votes and turnout.
Broad reach with older, engaged viewers. High-impact storytelling and clear calls to action in 30 or 60 seconds.
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